7 Ways to Build Rapport with Prospects During Cold Calls

Building rapport with prospects during cold calls for recruiters is essential to establishing a positive relationship and increasing the chances of success. At VIZX International Staffing Solutions, we ensure our recruiters are skilled and knowledgeable about the importance of building rapport with cold call prospects.

Here are some tips for building rapport with prospects during cold calls:

1. Research the prospect
2. Show Interest in the prospect
3. Build a common ground
4. Use a friendly tone
5. Listen actively
6. Be honest and transparent
7. Follow up

Usually, a cold call is the first point of contact with a prospect who has had no initial interaction with your team or company. It involves reaching out to a prospect to introduce your products or services with the goal of generating interest in what your services can help him or her achieve, whether individually or business-wise.

One of the key purposes of initiating a cold call is to schedule conversations or meetings. Despite its difficulty, it is one of the most effective techniques to gain more leads and eventually make sales.

Questions to factor before making that cold call

1. What is my prospect’s biggest pain point?
2. How can I give a solution to my prospect’s pain point?
3. How much is my prospect willing to pay for his pain point?
4. How different am I from my competitors, and what makes me stand out from them?
5. How am I going to take and manage rejection from my prospect?

What are some of the questions that will help to have an effective cold call?

It is ideal for you to have a list of open ended questions that will help you through cold calling as well as help you understand how to better help your prospect. Most of these open ended questions usually begin with “how,”  “why,”  “what,“ or “when.“.

Some of these questions include:

1. What impact do you feel the challenge or trend is having on your business?  The challenge or trend could be specific or general.
2. What other solutions have you considered in the past, and what made them unsuccessful?
3. What frustrates you the most with the [solution or service] you have currently?
4. How do you see your market in the near future?
5. What are the challenges that you would like to solve immediately with your company or business?
6. What indicators in your business define success?
7. Which factors influence your choice of solution provider?

Note: Before partaking in a cold call, ensure that you have done deep research about your prospect; this will help you understand and have enough topics to talk about with your prospect. Also, learn to create a conversation with your prospect to make them feel comfortable talking to you.

How to Build Rapport with Prospects During Cold Calls

1. Research the prospect:

Before making a cold call, it’s essential to research their potential to understand their background, experience, and current situation. This will enable you to tailor your pitch and demonstrate that you’ve done your homework.

2. Show interest in the prospect.

During the call, it’s essential to show genuine interest in the prospect and their career goals. Ask open-ended questions that allow the prospect to share their thoughts and experiences.

3. Build common ground:

Finding common ground can help establish a connection with the prospect. This can be anything from a shared interest to a mutual acquaintance.

4. Use a friendly tone:

Your tone and demeanor on the call can influence how the prospect perceives you. Use a warm, professional tone demonstrating your interest in helping the prospect. This is where empathy is key. Here’s how each recruiter can exact empathy during cold calls and the importance of it.

5. Listen actively:

Listening actively is crucial to building rapport with prospects. Please pay attention to what they say and respond thoughtfully. Avoid interrupting them or cutting them off.

6. Be honest and transparent:

Building trust with prospects is critical to the success of any recruitment process. Be honest and transparent about the job opportunity and what you can offer the prospect.

7. Follow up:

After the call, follow up with an email or message to thank the prospect for their time and reiterate your interest in working with them. Here’s an informative read on our VIZX International RPO Insights segment on how to follow up on candidates in your pipeline.

By following these tips, you can build rapport with prospects during cold calls, establish a positive relationship, and increase your chances of success.